Search Engine Optimization (SEO) is the process of modifying a website to increase web traffic and visibility in search engines through organic results. Fully optimizing website content and structure creates a site that is conducive to search engine indexing and allows for more visitors and sales.
Search Engine Marketing (SEM) is the process of getting more visibility for your website on search engines. Company visibility is extremely vital in a very competitive global market. SEM allows you to advertise to an audience that can potentially be your customers or clients.
The power of social media is undeniable. Social media allows brands to engage with consumers on an unprecedented scale. With over one-fourth of the world’s population on various forms of social media, social media gives small and medium enterprises an incredible opportunity.
Google display network includes YouTube, Gmail and many more. With thousands of internet users visiting these websites daily, Google Display Network (GDN) allows you to place your advertisement in these websites for maximum exposure of your business.